Brief:
Without much natural water resources, our waterways (drains, reservoirs) plays an important part in meeting the usage of Singaporean. So we were tasked to rasie awareness among the youth and educate them on the importance of our waterways.

Concept:
The campaign started on social media, where the youths were engaged in conversations about water sustainability and how important it is for our waterways to be protected. Mini contest were also held to educate the youths on facts regarding our waterways.

Following that, a nation-wide competition was launched where we asked the youths to 'redesign' Singapore's drain covers and help raise awareness about the issue of protecting our waterways.

From the submissions, the best pieces were shortlisted and made into special stickers that were pasted on prominent drain covers all over Singapore. And at the Marina Barrage Anniversary Celebration, 2 winners were chosen from the Open and Student categories, with their works shortlisted for consideration as design for future replacement drain covers.

http://www.wonderfulworldofwater.sg

Client:
Public Utilities Board (PUB)

Role:
Creative Direction
Art Direction
Illustration

Status:
Ongoing