Illustrated Thoughts
& Works From
Digital Creative
Henry Soon


It's an interesting challenge to not just work in a different language but a familiar but yet different culture. #beijing #now

from @mujiri

Interesting Stuff

More stuff at diigo


  • Shenzhou Rental / Print

    Shenzhou Rental
  • SK-II Official TMall Shop / E-Commerce

    SK-II Official TMall Shop
  • NLB - Imagination / Print

    National Library Board 'Imagination'
  • Drink On! iOS App / Mobile

    Drink On! iOS App
  • DIGI 360 Concept Store (M'sia)/ Digital

    DIGI 360 Concept Store (M'sia)
  • Canon - EOS Academy / Digital

    Canon EOS Academy
  • MSN - BuddyCup 2010 / Digital

    MSN - BuddyCup 2010
  • Wonderful World Of Water / Integrated

    Wonderful World Of Water
  • Twilight (Official China Launch) / Digital

    Twilight (Official China Launch)
  • SK-II - Bare Skin is Best Skin / Integrated

    Bare Skin is Best Skin
  • 6 Drunk Men / Digital

    6 Drunk Men
  • Budak Pantai / Digital

    Budak Pantai
  • Noise Singapore / Digital

    Noise Singapore
  • / Digital
  • Lijiang Vision Singapore / Digital

    Lijiang Vision Singapore
  • The Predictorama / Digital

    The Predictorama
  • The Heeren Shops / Digital

    The Heeren Shops
  • Logotypes / Brand + Identity



Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
Charles Eames

I'm Henry Soon, an art director from the island-country of Singapore and currently I'm working in the Shanghai office of TBWA.

a little more about me,
I graduated from the National University of Singapore with a Bachelor of Science in Real Estate. However a burning passion for design and late nights coffees led me to create my first portfolio upon graduation, which landed me my first design job at a small web shop.

Since then, I've been working my way up as an art director in various agencies, picking up skills and knowledge which would hopefully serve to turn me into a better designer.

on design,
I believe great creative works begin from a single strong insight. Whether it is to articulate a point, to solve a problem or just to stir the emotions, I strive to always keep that in mind and make sure that the layers I add to the work helps to enhance and not dilute it.

I'm heavily influenced by the craftsmen of the early days, where the simplicity of their works belies the strength of communication within the piece, which is something I hope to emulate in my works.

favorites ♥ :

Get In Touch


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"We start every day with a prayer: 'Oh God, please don't let me die today. Tomorrow would be so much better.'" - Fwiffo of Spathiwa