I'm Henry Soon, an art director from the island-country of Singapore and currently I'm working in the Shanghai office of TBWA.
a little more about me,
I graduated from the National University of Singapore with a Bachelor of Science in Real Estate. However a burning passion for design and late nights coffees led me to create my first portfolio upon graduation, which landed me my first design job at a small web shop.
Since then, I've been working my way up as an art director in various agencies, picking up skills and knowledge which would hopefully serve to turn me into a better designer.
I believe great creative works begin from a single strong insight. Whether it is to articulate a point, to solve a problem or just to stir the emotions, I strive to always keep that in mind and make sure that the layers I add to the work helps to enhance and not dilute it.
I'm heavily influenced by the craftsmen of the early days, where the simplicity of their works belies the strength of communication within the piece, which is something I hope to emulate in my works.
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